The diverse marketing and advertising options available is made possible because of the internet. Vlogging is one of many business marketing options to fall from the internet. It may have come late to the marketing and advertising world, but its relevance and efficiency in results delivered cannot be underestimated.
Vlogging is a video-oriented version of blogging. In blogging, articles and blog posts are used to provide value to the web-page in question. A few videos and images maybe included in blogs too, but they feature articles and blog posts primarily. On the flipside, a vlog features videos primarily. These videos may go with short titles and descriptions, but they are secondary to the need for videos in a vlog. Since inception, vlogging has gone on to become one of the most reliable options to creating a quality online presence for businesses, and marketing company products or services as well. We’ll go ahead and look at some of the best vlogging tips for your business.
Vlogging Helps To Build Business Relationships
People go ahead to patronize brands and businesses they can trust. It is hard to blame these prospective customers because when people must exchange money for a product or service, they like to see a face or a personality on the other end. A vlog explaining your services, personalities, goals and objectives will surely ease customers up. You may choose to do your vlogs personally if you can keep up appearances or just hire a professional blogger to handle that side of business for you.
Your vlog can become instantly appealing to your audience if you exploit the option of hiring trusted vloggers to champion your vlog. The ROI your business could benefit from this act could manifest in over 150% improvement on sales. Some of the most prominent vloggers you can look into hiring include Charlie McDonnell and Phillip De Franco, amongst others.
Rank Your Business in Search Engines
The ease of sharing videos on social media means that an interesting vlog would easily go viral with little or no cost. With a few keywords in your video titles and descriptions, you can optimize your vlog to rank high in search engines. This will efficiently drive traffic to your landing page and improve your online presence subsequently.
Visitors Spend More Time on Your Page
Every business page or ecommerce website thrives on site visitors. Getting visitors to spend quality time on your landing page often guarantees productivity in form of sales or downloads. Videos are surely more enticing than a bunch of words in form of articles. For this reason, a vlog will keep more visitors glued to your page, even long enough to become interested in your products or services.
Ability to Download
People tend to download videos that interest them to their smartphones or computers, compared to just bookmarking blogs. This is one mighty advantage of having a vlog, people can go back to watch your videos when they need to.
Easy Means of Making Instructional Videos
Becoming a vlogger doesn’t cost a lot. A good smart camera phone and a serene environment are enough to get the job done. With little stress or expenses, you can start a vlog and a new means of interacting with your customers simultaneously. A vlog will allow you to demonstrate factually how your services and products work if need be.
With each passing day, more businesses are opening up within your industry, and the rivalry is getting tougher. Be sure not to pass up on any opportunity that comes knocking. Vlogging provides a different angle to establishing quality online presence for your brand.