Businesses, brands, and regular people are uploading videos to YouTube at an astounding rate. According to YouTube, about 100 hours of video are uploaded to the site every minute – and users watch more than 6 billion hours of video each month. Wow. Because of those huge, almost inconceivable numbers, it can seem daunting to put your own video out into that amount of content. But because of those same numbers, people are realizing that you must have an active YouTube account and following to compete with others in your field!
But what’s the point of spending a lot of time and energy on making a video if you aren’t attracting viewers? Or, more to the point, how do you get your video seen? Don’t worry – we are here to help! These are a few tips to help your video reach users as you build your reputation, brand awareness, or just try to gather up viewers.
How To Promote Your YouTube Video
Use Your Social Networks
It takes a full array of social networks to build strong brands. If you have a YouTube channel, chances are you have tons of other networks you can use. Cross promotion is a great way to bring viewers to your video. Tweet, post, and blog all about your video – from pre-production to its debut. Don’t forget to post on Instagram, Google+, Pinterest, and Tumblr if you have these!
Besides sharing your video’s link on social media, think out of the box. Share it in web forums that are connected to your business. Send personal emails to colleagues or family. Just get that link out in to the world.
Let Others Share, and Encourage Them To Do So
Make sure you enable embedding on your video. This way your video can be picked up by other sites and blogs. If you make a video that is informative or entertaining, people who want to share it can directly place it in their content. For example, if you make a great video about how to fix a record player, you may get lucky and have the video shared by a blog that focuses on vintage musical equipment. You’ll get new viewers who may even click through to your main site.
Engage Your Audience
Besides encouraging people to share your video, you can do a number of other things to engage your audience. Don’t be afraid to ask questions, give special users shout outs, to encourage viewers to comment, or even to start your own conversation with them in the comments. When your video has an active following of people who are liking and commenting on it, chances are more people will join the conversation. Let your video speak to your viewers, even if it’s just at the end or via clickable link in the video.
Tag and Name Your Video So People Can Find It
Don’t let your video languish away invisibly. Tag it so that people who need your information will find it. Also, including relevant keywords in your title and description will help the video come up in a Youtube search.
If you want to get a kick start on your videos ascent to the top, you can purchase Youtube views easily. These will help make your video more appealing to users who are more likely to click on a video with 1000 views than one with only 100. When combined with other promotional activities, like creating an engaging video and tagging it properly, you can give yourself quite the leg up by buying views. And it won’t break the bank, either.